Websites I've loved making
Every business came with a different story, a different starting point and a different job for the website.
Some needed a home for a new idea. Some had outgrown what they already had. These case studies show where we started, what I made and what changed.
Future Ancestor Club, Sensual Institute, We Got Cookies, Gyndroid and Krull Magazine.
How to make your website, Instagram and booking page feel like the same place
How to make your website, Instagram and booking page feel like the same place Somebody finds you on Instagram and likes what they see. The
Your website isn’t broken. It’s simply fallen behind the business.
Your website isn’t broken. It’s simply fallen behind the business. The links work. The forms send. Nothing dramatic has happened. But the team photograph is
How do AI tools decide whether your website knows what it’s talking about?
How do AI tools decide whether your website knows what it’s talking about? Somebody asks an AI tool for help with a problem you solve

Eira Foundation
Website and business strategy, brand identity and website design for Eira Foundation, taking the project from an early idea to a clear digital presence.
We got cookies
An ecommerce website and visual identity for We Got Cookies, combining handmade leather accessories, custom sizing, brand storytelling and online sales.
Who do you hire when the problem is the words, the design and the technology?
Who do you hire when the problem is the words, the design and the technology? The website problem rarely stays politely in one profession. The
What do you actually need in a visual identity?
What do you actually need in a visual identity? A visual identity should make ordinary work easier. You should be able to open Canva on
What can your website safely do without asking you first?
What can your website safely do without asking you first? The attractive part of automation is obvious: things happen while you’re doing something else. The
How many pages does a small service business actually need?
How many pages does a small service business actually need? One website template tells you to create fourteen pages. Another promises that one page is
What should happen after somebody clicks “I’m interested”?
What should happen after somebody clicks “I’m interested”? The message arrives while you’re with a client. Three hours later you reply with the price, a
Everything looks good. So why doesn’t it feel like one business?
Everything looks good. So why doesn’t it feel like one business? Nothing is obviously wrong. The logo is nice. The website is nice. Your Instagram
The only website numbers a small business really needs to watch
The only website numbers a small business really needs to watch Your monthly report contains sessions, users, impressions, engagement rates and several colourful arrows. One
The best part of your work may still be stuck in your head
The best part of your work may still be stuck in your head Ask you about a difficult client situation and you can explain exactly

The Motherhole
Brand strategy, messaging and website design for The Motherhole, giving its Mother, Eros and Crone gatherings a bold and emotionally intelligent shared home.