Websites I've loved making
Every business came with a different story, a different starting point and a different job for the website.
Some needed a home for a new idea. Some had outgrown what they already had. These case studies show where we started, what I made and what changed.
Future Ancestor Club, Sensual Institute, We Got Cookies, Gyndroid and Krull Magazine.
Everything looks good. So why doesn’t it feel like one business?
Everything looks good. So why doesn’t it feel like one business? Nothing is obviously wrong. The logo is nice. The website is nice. Your Instagram
Krull Magazine
Website design and build for Krull Magazine, a creative digital platform and lifestyle publication for Black culture in Scandinavia.
SEO, GEO and LLMs: what actually helps people find you?
SEO, GEO and LLMs: what actually helps people find you? Just as you were beginning to understand SEO, along came GEO, AI search and a
Future Ancestor Club
A small, welcoming website for Future Ancestor Club, designed to make an experimental creative community feel intriguing, clear and easy to join.
You don’t need a perfect brief to hire a web designer
You don’t need a perfect brief to hire a web designer You’ve been meaning to contact somebody about the website for months. But first you
The only website numbers a small business really needs to watch
The only website numbers a small business really needs to watch Your monthly report contains sessions, users, impressions, engagement rates and several colourful arrows. One
Your website isn’t broken. It’s simply fallen behind the business.
Your website isn’t broken. It’s simply fallen behind the business. The links work. The forms send. Nothing dramatic has happened. But the team photograph is
Your booking system works. Why is it still creating so much admin?
Your booking system works. Why is it still creating so much admin? People can choose a time, which is lovely. They still email to ask
Has your one-page website become too small?
Has your one-page website become too small? Your one-page website was perfect when the business had one clear service and a short story. Then you
The best part of your work may still be stuck in your head
The best part of your work may still be stuck in your head Ask you about a difficult client situation and you can explain exactly
Sensual institute
A connected website ecosystem for Sensual Institute, bringing research, events, books, guided learning, community and commerce into one coherent digital home.
What can your website safely do without asking you first?
What can your website safely do without asking you first? The attractive part of automation is obvious: things happen while you’re doing something else. The
Do you need a proper website, or is Instagram enough for now?
Do you need a proper website, or is Instagram enough for now? Your business is real. People recommend you. There’s an Instagram account, a booking
Do you need an AI agent, an app, an automation or simply a better form?
Do you need an AI agent, an app, an automation or simply a better form? You’ve described one irritating job to four people and received