How to make your website, Instagram and booking page feel like the same place
Somebody finds you on Instagram and likes what they see. The photographs are warm, the writing feels personal and the work looks thoughtful. Then they click through to a website from another era and a booking page that could belong to anybody. Nothing is technically broken, but the feeling is. A few seconds ago they were getting to know you. Now they’re checking the URL to make sure they’ve landed in the right place.
Follow the same path a new client follows
Keep the character, not necessarily the layout
Fix the moments where trust suddenly drops
Make one small set of rules work everywhere
Your clients shouldn’t have to wonder whether each click has taken them to another business. If you’d like one calm eye on the whole thing, show me the places people move between. I’ll help you find the thread.