SEO, GEO and LLMs: what actually helps people find you?

Just as you were beginning to understand SEO, along came GEO, AI search and a fresh collection of people implying your website has become invisible overnight. It hasn’t. The places people ask questions are changing, but the useful foundations are reassuringly familiar: explain something clearly, answer the real question, show where the answer came from and make it obvious who knows what they’re talking about.

You don’t need to write for a robot. You need to make what you know clear enough that a person, a search engine or an AI tool can understand why it is useful. People still come first.