Your website isn't broken. It's simply fallen behind the business.
The links work. The forms send. Nothing dramatic has happened. But the team photograph is two people out of date, the service you most want to sell is hidden in a paragraph and the homepage still describes the cautious version of the business from three years ago. A website can be technically healthy and commercially unhelpful at the same time. Software maintenance won’t fix that on its own.
Safe is not the same as useful
The small signs the business has moved ahead
What good website care should notice
When improvements become a bigger project
A good care arrangement doesn’t wait for the website to break. It keeps noticing the quieter distance between the site and the business, then closes it before it becomes another full rebuild.
