Who do you hire when the problem is the words, the design and the technology?
The website problem rarely stays politely in one profession. The services are hard to explain, which affects the pages. The pages affect the design. The booking tool affects what people need to understand before they choose. You can hire a writer, a designer and a developer, then become the unpaid person translating between them. Or you can look for somebody who is comfortable holding the whole problem.
Begin with the shape of the problem
When a specialist is exactly right
When a larger team earns its overhead
When one person holding the whole website is the advantage
The right partner shouldn’t make you become a project manager in order to receive help. Ask who will hold the whole problem, who will make the decisions and who will still be there when the website is live.
