Twenty minutes to see your homepage like a stranger
You already know what the business does, which makes the homepage surprisingly difficult to judge. Your eye fills in the missing explanation. You know the photograph is temporary. You know which service matters most even if it is the third one listed. A new visitor knows none of that. Give yourself twenty minutes, a private browser window and permission to look at the page as though you’ve never met the business before.
First, forget what you already know
Can a stranger understand the first screen?
Try to become a client on your phone
Leave with two priorities, not a crisis
If the twenty-minute check leaves you with one stubborn question, send me that question. You don’t need to turn it into a perfect brief before asking for help.
