You may not need a new website
You no longer love the website, so naturally you assume the answer is a new one. Sometimes it is. Sometimes the site is fundamentally sound and what has fallen behind is the homepage, the photographs, the mobile spacing or the way your services are explained. Rebuilding everything when three careful changes would solve the problem is expensive, disruptive and not especially clever.
When a few good changes are enough
When the structure is the real problem
When the business has genuinely outgrown the site
Ask for an honest review before you rebuild
If you’re not sure whether to repair, refresh or begin again, that’s exactly what an audit is for. I’ll tell you what I’d keep as readily as what I’d change.
