The best part of your work may still be stuck in your head
Ask you about a difficult client situation and you can explain exactly what matters, what people usually miss and why the obvious answer often isn’t the right one. Then somebody visits your website and finds three tidy service descriptions that could have been written for anybody in your field. The problem isn’t that you don’t have enough expertise. It’s that the website contains the names of the services but very little of the thinking that makes them yours.
Expertise often sounds ordinary to the person who has it
Listen for the things you keep explaining
Examples and exceptions are where trust grows
Turn one useful thought into one useful page
If you explain the work better in a conversation than your website ever has, we can begin with a conversation. You talk. I listen for the part only you could have said.