A few of my clients
You explain your work beautifully in conversations, workshops and client sessions. Then you look at the website and wonder where all that depth went. We start with a relaxed recorded conversation. I listen for the stories, examples and little details you know because you’ve done the work, then turn them into useful pages, articles, case studies and FAQs. It’ll still sound like you, just clearer and easier to find. I’ll also organise it so Google and AI tools can make sense of what you know and show it when it’s useful.
a look at what’s already on your website and what others in your field are saying;
planning the questions your clients are actually asking;
recorded conversations that get the useful knowledge out of your head;
pages explaining what you do and how you do it;
proper, useful articles that belong together;
case studies written from conversations with you and your clients;
frequently asked questions;
editing, fact-checking and careful research;
on-page SEO, helpful links between pages and recommendations for structured data;
publishing everything in WordPress and keeping it up to date.
You don’t need to arrive with article ideas or sit in front of a blank document. I prepare the questions, then we talk as you would with a bright potential client. I’ll stop and ask when you say something that feels obvious to you but would be gold to someone else. Then I find the strongest ideas, check the facts and turn the conversation into something clear and worth reading. The knowledge is yours. I do the listening, research, writing and editing. You approve every word.
When the direction is unclear, design and technology become expensive guesses.
Your best thinking keeps working after the conversation ends. People can understand how good you are before they speak to you, and Google and AI tools have something genuinely useful to find and refer to. Nobody else can make quite the same content because nobody else has your experience, your stories or your way of seeing the work.
People, search engines and AI tools all do better with clear questions, straight answers, real examples, trustworthy sources and an obvious author. I build those foundations into the editorial work. I don’t promise a particular ranking or citation from an AI system. Nobody can responsibly guarantee that.
We work out what’s missing, write the most important pages, add the first case studies and FAQs, and build one useful group of articles around a subject you know well. Projects start at 38,000 SEK.
We talk regularly. I research, write, edit, publish and keep the older content connected and up to date. Ongoing editorial partnerships start at 18,000 SEK per month. Once I’ve seen the website and what you already have, I’ll tell you what we can sensibly make each month.
When the right person quickly understands what you offer, who it is for and what to do next, it becomes easier for them to buy.
A clear strategy can help you:
focus attention on your strongest or most profitable offer
create a natural path from free content to paid work
introduce courses, memberships or digital products without confusing existing clients
attract better-fitting enquiries
reduce money spent on unnecessary software or design
make launches easier to repeat
create follow-up paths for people who are not ready to buy immediately
understand which improvements should come before others
It gives your good work a clearer route to the people who need it.
A review of your current website, a focused conversation and written next steps.
3,500 SEK
Usually completed within one week.
For several offers, a new website, a course or membership idea, or a more complicated digital setup.
8,000–18,000 SEK
Usually completed within 1–3 weeks.
Smaller or ongoing strategy work can be charged at 800–1,500 SEK per hour.
Prices exclude VAT.
Get in touch
Most people come to me with a mixture of ideas, doubts and mild website anxiety.
That is completely fine.
We’ll untangle what you have, find the clearest way forward and make the next step feel manageable.
Most people come to me feeling unsure about their website.
It’s either unfinished, outdated, or doing a poor job representing their work.
What I hear again and again, once we’re done, is relief.
Relief that things finally make sense. Relief that the website feels like them.
And very often: “I didn’t think this could feel this easy.”