Why generic AI content can make an expert look less expert
The article is grammatically perfect. It has headings, bullet points and a confident conclusion. It is also saying almost nothing. There is no difficult example, no useful exception and no sentence that makes a client think, “Yes, that is exactly what keeps happening to me.” For an expert-led business, generic content doesn’t merely fail to impress. It can flatten the very judgment people are considering hiring you for.
Polished is not the same as trustworthy
The details that make expertise visible
Use AI to support the thinking, not impersonate it
A five-minute test for an article that could belong to anybody
AI can help you publish. It can’t invent the years of noticing that make your work valuable. Start with something you’ve actually seen, changed, questioned or learned. That’s where the article becomes yours.
